TNT Viral Ad: The Big Red Dramatic Button

To launch the TV channel TNT in Belgium, TNT placed a big red push button on a Flemish square where nothing really happens in a Flemish town where nothing really happens. They put up a sign which invited people to use the button, and then they waited until somebody actually did. I’m a little dubious of its authenticity (mostly because guns are involved), but the results are still way better than I expected. Mostly because there’s a girl riding a motorcycle in lingerie, and I really didn’t expect that.

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