How one typeface took over movie posters

For the past 25 years, one typeface has dominated Hollywood typography: Trajan. It’s everywhere, from Shakespearean epic classics like Titus to gory modern flicks like The Human Centipede. It was even the official typeface of the Academy Awards for a while. In movie poster design, if you want to make a film look official, you use Trajan. So how did that happen? Designer Yves Peters set out to answer that question.

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